Geoffrey Roth, Principal, Owner
Cedar Rock Alliance
Geoffrey Roth
Geoffrey Roth (Lakota – Standing Rock), is a Native American leader and advocate. He currently serves as Vice Chair and Expert Member of the UN Permanent Forum on Indigenous Issues, focusing on Indigenous Determinants of Health, Indigenous Food Systems restoration, and meaningful Indigenous representation throughout the UN system and beyond.
Additionally, Mr. Roth serves as the Chairman of the Coquille Indian Tribe’s Executive Health Board; the Board Chair for Capital Native Nations; as lead of the Indigenous Determinants of Health Alliance (IDHA); and as CEO of Cedar Rock Alliance (CRA) consulting firm. CRA specializes in improving health and wellness for American Indian
and Alaska Native Peoples through Tribal Health Programs, Urban Indian Health Programs, and other Indigenous led organizations and companies by increasing access to care, revenue generation, and improving quality care.
He is a partner in InajiCare, a health information technology startup focused on stabilizing and keeping our Indigenous elders in our communities while providing employment opportunities and increasing revenue for tribes. Mr. Roth also provides consultative and Interim Executive Management services to varied clients and has served in the federal government, from career positions to a Presidential Appointment during the Obama Administration where he led the implementation of the Affordable Care Act (ACA) within the Indian Health Service (IHS) as well as leading the implementation of the Indian Health Care Improvement Act reauthorization. In this position he also served as part of the Senior Staff at IHS, a multibillion-dollar agency. There, he worked as part of a team with the Director on day-to-day operations. More recently he served as the Indian Health lead for the Biden-Harris Transition Team.
In addition, Mr. Roth has served as Executive Director of several nonprofits including the Native American Youth and Family Center in Portland, OR; and on Capitol Hill with the National Council of Urban Indian Health, working for the betterment of underserved Urban Indian populations. He has also worked both domestically and internationally on
the prevention of HIV and the care of individuals living with HIV and AIDS.
In summary, Mr. Roth is a seasoned leader with experience in local, state, federal, international, and tribal affairs. He excels at cross-cultural partnerships, congressional outreach, operations monitoring, evaluation, performance measurement, and non-
profit management.
Alejandro Bermudez-del-villar, VP Global strategy and Operations
Cedar Rock Alliance
Alejandro Bermudez, MA/IBDD
Mr. Bermudez-del-Villar serves as the Cedar Rock Alliance’s International Advisor on
Global Indigenous Systems and Platforms in Washington, DC. Mr. Bermudez-del-Villar
is a bi-lingual, bicultural nonprofit professional with over 20 years of experience leading
and managing public health, equity, and technology grants and contracts from the
Indian Health Service, with a focus on Urban Indian Health Organizations (UIOs), as
well as from private, federal, and global agencies, such as the CDC, CMS, DHHS,
USAID, SAMHSA, PAHO/WHO; and private programs on AI/AN health from a variety of
national and international foundations. Mr. Bermudez currently advises on, designs, and
manages multi-stakeholder partnership-building and activities related to the health and
wellbeing of Tribal and Urban American Indian Alaska Natives (AI/AN) and global
Indigenous communities. Mr. Bermudez-del-Villar also serves as the coordinator for the
Indigenous Determinants of Health Alliance, a nonprofit comprised of 22 global
Indigenous researchers, advocates, and policymakers from seven regions of the U.N.
Permanent Forum of Indigenous Issues, devoted to accelerating structural, systemic
changes benefitting Tribal and Indigenous Peoples worldwide. Formerly, Mr. Bermudez-
del-Villar acted as Vice-President for the National Council of Urban Indian Health’s
Program and Operations Division, assisting Urban Indian Organizations with
sustainability and services expansion. Prior to that role, he acted as the Latin American
and Global Program Manager for the Global Drug Information Association, International
Consultant for AfrikaICT Strategies, and Deputy Chief of Party for the USAID’s Global
Dot-Com Alliance implemented by Internews. As a volunteer, Mr. Bermudez-del-Villar
acts as a cultural interpreter for TIME Collaborative’s Tejiendo con la Madre Tierra
(Weaving with Mother Earth) initiative, focused on knowledge exchanges between
Indigenous communities from South America and Tribal Nations from North America,
and as well as a Technical Assistant for U.S.-based Mayan communities. Native from
Mexico City, Mr. Bermudez holds a B.A. in International Relations from Universidad
IberoAmericana (UIA), a Master of Arts in Communication Culture and Technology from
Georgetown University (G.U.), A Graduate Certificate in International Business
Diplomacy from Georgetown University (G.U.), an International Law Graduate Diploma
from Instituto Tecnologico Autonomo de Mexico (ITAM), a Certificate on European
Union Economics from the University of Antwerp, Belgium; and is currently conducting
Doctoral Studies on International Psychology from The Chicago School of Professional
Psychology (TCSPP) in Washington, DC.